Dusseldorf, 22nd November, 2010 --- Renesas Electronics, a premier provider of advanced semiconductor solutions, and its Platinum Alliance Partner MPC Data Limited have announced a demonstration platform showing a Renesas Electronics MS7724 platform booting a Linux kernel and graphical QT application in less than one second. Focusing on device specific tuning, MPC Data is able to cold boot to a functional application in less than a second on a broad range of SoCs, development boards and core architectures. Jonathan Short, MPC Data’s Embedded Linux Business Manager, commented: “Slow boot times are often unacceptable, particularly in consumer and automotive products where users expect almost immediate access to functionality. The extended functionality that we have come to expect from embedded devices often calls for a richly featured operating system such as Linux. Unfortunately, such operating systems come with an additional boot time overhead. MPC Data offers a range of swiftBoot services that will be able to dramatically decrease the boot time of an embedded Linux device and give users an ‘Instant On’ experience.” Some of the key market sectors that can benefit from quicker boot times include: Robert Kalman, Marketing Manager of Renesas Electronics Europe’s SuperH team, commented: “In certain applications, some customers have become used to long boot up times. This just serves to make this groundbreaking technological step from MPC Data all the more remarkable. The combination of this software with our SuperH is an ideal and very complete solution that will leave end customers very impressed indeed.” MPC Data is a leading expert in embedded system boot time enhancement. With its range of swiftBoot engineering services, it has the solution for customers’ devices. Supporting Linux and uClinux on ARM, SuperH, MIPS & Blackfin based silicon. MPC Data’s deep technical knowledge and real world product development experience has enabled the company to gain a deep understanding of how Linux systems boot and how boot times can be optimized for any given platform or device. This, along with their development of benchmarking and profiling tools, allows them to quickly assess the boot process of existing systems and provide accurate estimates on possible speed improvements. For more detail on swiftBoot products and services see http://www.swiftboot.com Further information on MPC Data can be found at http://www.mpcdata.com Renesas Electronics Europe on Twitter: http://twitter.com/Renesas_Europe London, 3rd March 2009 – MPC Data, a leading turnkey design house and systems integrator, together with Renesas Technology Europe have announced the launch of the Little Blue Linux range of professional embedded Linux software development kits (SDK’s). The first Little Blue Linux Professional SDK targets the popular low-cost RSK+7203 development kit from Renesas Technology Europe. Featuring a high performance 200MHz SH7203 from Renesas’ SH-2A microcontroller family and running the latest stable and royalty free Linux BSP and cross-development tools from MPC Data, the evaluation board and SDK offers a painless transition to embedded Linux. This combination is ideal for development teams accustomed to traditional highly integrated RTOS products in the industrial control and consumer electronics marketplace. Comprising a suite of professional software development kits and focused training courses, Little Blue Linux Is targeted towards embedded Linux based OEM products and supports a range of silicon platforms. Little Blue Linux is based on a host Debian distribution with an Eclipse based Igloo Integrated Development Environment (IDE) specifically tailored for embedded Linux development. Supporting interactive target debugging alongside full-featured production quality Linux board support packages (BSPs), the kits enable both experienced and first-time Linux developers accelerate product development by harnessing the best of open source software. Each professional development kit comes complete with build tools and custom BSP wizards to automate the task of generating target flash images by selecting system components to include and deploy to your device. Each Professional SDK developer seat purchased includes support from the Linux development experts at MPC Data. Dave Greenall, Systems Applications Group Manager at Renesas Technology Europe commented, “We are delighted to offer our silicon customers additional leading-edge embedded Linux OS support options through these production-ready SDK’s. The Linux development expertise, support and training offered by our Platinum Partner MPC Data makes embedded Linux a low-risk and cost effective design solution for our customers.” Phil Buckley, MPC Data’s Linux Embedded Business Group Director added “MPC Data has incorporated many years of professional Linux expertise into a comprehensive and stable SDK platform saving both developer time and end-product cost through royalty-free runtime licensing. Our goal has been to offer a low-cost, hassle-free and full-featured development environment that drives the adoption of embedded Linux in OEM products. We have given our SDK customers the tools that we use to make their product development easier.” For details of forthcoming embedded Linux training seminars or to obtain a free evaluation SDK CD visit the Renesas distributors Glyn GmbH and MSC GmbH at the Embedded World 2009 conference in Nuremberg, Germany 3rd to 5th March. The professional version of the Little Blue Linux SDK for the Renesas RSK+7203 will be available early Q2 09. A free evaluation version of the RSK+7203 is available now for download through the www.littlebluelinux.com website or in CD format direct from MPC Data on request. ++Ends About MPC Data MPC Data, a Renesas Platinum Global Alliance Partner is a leading turnkey design house in complete system and software custom design. With their European headquarters in Trowbridge UK and North American offices in Redmond WA, MPC Data offers services in hardware and software engineering especially in industrial environments, with a strong emphasis on embedded and/or real-time developments. With many years of experience in Windows Embedded, Embedded Linux and RTOS, and thanks to its partnerships with Renesas and Microsoft, MPC Data is the key partner for OEMs, offering consultation, software/hardware design and integration services from proof of concept to volume production. For further information on Little Blue Linux products, please visit www.littlebluelinux.com and for details of our systems integration services visit www.mpcdata.com. About Renesas Technology Corp. Redmond, WA– November 19, 2008 – MPC Data today announced that it has signed an agreement with Emtrion GmbH, appointing MPC Data as the North American reseller for emtrion’s range of industrial strength embedded Single Board Computer products and services. Under this agreement MPC Data will promote and support emtrion’s Single Board Computer products including Starter Kits, Processor Core Modules and Peripheral Modules, as well as offering custom software and hardware services. emtrion produce a range of high quality, high reliability embedded products, including systems based on Renesas’ SH3 and SH4 RISC family. These are backed up with a portfolio of Starter kits supporting Microsoft Windows CE, QNX or Linux to enable OEMs to get products to market quickly with minimal risk and effort. MPC Data is a Windows Embedded Gold Partner, Embedded Linux Specialist and QNX Partner Network Member, and is able to offer OEMs full software and hardware solution services around the Emtrion products. “This agreement broadens our product and service offerings for the North American market. Having a strong range of embedded hardware and software solutions, coupled with our proven track record in Engineering Services will help OEMs bring new products to market quickly and efficiently,” said Steve Harper CEO, MPC Data. “We have been working with MPC Data successfully for many years” said Dipl.-Ing. Dieter Baur, CEO emtrion “and this new co-operation will broaden our geographic coverage of OEMs and give well supported access to emtrion’s products in North America”. Both emtrion and MPC Data are Platinum level Renesas Global Alliance Program members, with many years experience with Renesas’ SH range of RISC devices, enabling them to give in depth consultancy, support and services to Renesas customer. About MPC Data MPC Data provides services in software and hardware engineering especially in environments including automotive, mobile computing and phones, consumer electronics, medical products, industrial control and retail with a strong emphasis on embedded and/or real-time developments. With many years of experience in Windows Embedded CE, XP Embedded, Windows Mobile, MS Auto, Embedded Linux and RTOS, and thanks to its partnerships with Semiconductor vendors and Microsoft, MPC Data is the key partner for OEMs, offering consultation, software/hardware design and integration services from proof of concept to volume production. About emtrion Emtrion has developed a flexible concept for rapid prototyping, batch and mass production. These industrial boards and versatile developer kits operate in the fields of automation engineering, medical engineering, measurement and production. Emtrion is the partner of choice when it comes to high-quality and reliable high-end embedded systems designed with a long-term useful life in mind. Emtrion is a highly expert at designing embedded devices and is platinum Partner of Renesas and silver partner of MicrosoftMPC Data at Embedded World 2011 – Embedded Products and Services for Automotive, Medical and Security Markets 01/02/2011
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MPC Data Limited demonstrate a Renesas Electronics MS7724 platform booting a Linux kernel and graphical QT application in less than one second. 22/11/2010
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The demonstration, which is available at http://www.swiftboot.com, adds support for the popular SH7724 Renesas Electronics 32-bit SuperH microprocessor to MPC Data's swiftBoot offering. The SH7724 is the latest microprocessor from Renesas Electronics’ successful SuperH lineup. Based on the SH4A core, the device operates at 500MHz delivering 900DMIPS and 3.5GFLOPS of performance. It features high performance hardware video processing and graphics acceleration allowing up to 720p video at 30fps, and an integrated LCD control unit. It is the flagship product in the high end of the SuperH portfolio.
About MPC Data
MPC Data is a leading turnkey design house in complete system and software custom design. MPC Data offers services in hardware and software engineering especially in industrial environments with a strong emphasis on embedded and/or real-time developments. With many years of experience in Windows Embedded, Embedded Linux and RTOS, and thanks to its partnership with Renesas Electronics and other market leading companies, MPC Data is the key partner for OEMs, offering consultation, software/hardware design and integration services from proof of concept to volume production.
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About Renesas Electronics Europe
Renesas Electronics Europe with its Business Operations Centre located in Duesseldorf, Germany, is a wholly owned subsidiary of Renesas Electronics Corporation (TSE: 6723), the world’s number one supplier of microcontrollers and a premier supplier of advanced semiconductor solutions including microcontrollers, SoC solutions and a broad-range of analog and power devices. Renesas Electronics’ European structure is comprised of five dedicated business groups serving the region’s key markets: automotive, communications & consumer, industrial, secure MCU applications, and mobile platforms. The business groups are supported by the Engineering Group, which itself includes the Engineering Design Centre; the European Quality Centre that provides technical support to local customers in Europe; and the European Technology Centre to design leading-edge products specifically for the European market. Further information about Renesas Electronics Europe can be found at: http://www.renesas.eu MPC Data and Renesas Technology Europe announce Little Blue Linux development kits 03/03/2009

Renesas Technology Corp. is one of the world's leading semiconductor system solutions providers for mobile, automotive and PC/AV (Audio Visual) markets and the world's No.1 supplier of microcontrollers. It is also a leading provider of LCD Driver ICs, Smart Card microcontrollers, RF-ICs, High Power Amplifiers, Mixed Signal ICs, System-on-Chip (SoC), System-in-Package (SiP) and more. Established in 2003 as a joint venture between Hitachi, Ltd. (TSE:6501, NYSE:HIT) and Mitsubishi Electric Corporation (TSE:6503), Renesas Technology achieved consolidated revenue of 951 billion JPY in FY2007 (end of March 2008). Renesas Technology is based in Tokyo, Japan and has a global network of manufacturing, design and sales operations in 17 countries with 26,800 employees worldwide. For further information, please visit http://www.renesas.com
Headquartered in Buckinghamshire, UK, Renesas Technology Europe has offices in Denmark, Finland, France, Germany (3 offices), Italy, Spain, Sweden and Turkey, and representation via related companies in the Czech Republic, South Africa, Russia and Israel.
In Europe, Renesas focuses on automotive (control, networking, infotainment), wireless (GSM, CDMA and Bluetooth), smart card and microcontroller applications such as white goods, motor control, metering, energy management, building security and healthcare. It employs over 150 engineers to develop solutions for the European market and to assist customers with application development. Renesas is a leading supplier of smart card ICs in Europe. Europe is the world’s largest market for automotive electronics and microcontrollers, and is the region of most design influence for wireless electronic products. Feedback from customers in Europe has great influence on Renesas’ product development.
For further information, please visit http://www.renesas.com or for Europe visit http://www.renesas.euMPC Data appointed as emtrion's Single Board Computer solution reseller for North America 19/11/2008
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