The DaVinci Effect

When your video is better than live, that's the DaVinci Effect. See live action like you've never imagined: closer, clearer and crisper. DaVinci™ technology from Texas Instruments allows a high-performance, video-processing platform to stream directly to a handheld device, an on-board system in your car or your home entertainment center. And because of its DSP-based programmability, you can create unique, feature-rich devices optimized with specific applications in mind and get them to market quickly. The applicability is greater, the design process is faster and the time to begin is now.

DaVinci Technology is a DSP-based system solution tailored for digital video applications that provides optimized software, development tools, integrated silicon and support to simplify design and stimulate innovation in less time. It consists of:

OPTIMIZED APPLICATION SOFTWARE: Interoperable, optimized, off-the-shelf digital video and audio codecs, protocols, and user interfaces leveraging integrated accelerators, published APIs and application specific frameworks that utilize a variety of real time operating systems for rapid implementation

DEVELOPMENT TOOLS: Complete development systems, reference designs, and comprehensive ARM/DSP system level Integrated Development Environment (IDE) to speed design

INTEGRATED SILICON: Scalable, programmable DSP-based system-on-chip solutions tailored for digital video applications

SUPPORT/ECOSYSTEM: System integrators, hardware and software providers as well as TI and third party comprehensive video system expertise

MPC Data Limited

MPC Data has a long and successful association with Texas Instruments through its position of EMEA's leading OMAP technology Center (OTC). Because of MPC Data's proven track record of providing TI customers with high quality, cost effective solutions, MPC Data was the natural choice when it came to selecting a DaVinci support partner for the EMEA region. MPC Data is able to provide development support to its customers by bringing together a variety of hardware, software and system integration expertise, giving device manufacturers and developers a single point of entry for DaVinci development technologies.

General DaVinci services include:

Systems integration expertise
Operating system support for LinuxT, Microsoft® Windows® CE, Palm OST, and Symbian OST
DaVinci technology development training
DaVinci technology-based products, including reference designs and compilers

MPC Data's services are designed to enable OEMs and ODMs accelerate their time to market by

providing world-class design and integration expertise, delivering applications and solutions in areas such as: digital media (video streaming), handsets, smartphones, PDAs, web tablets, industrial controls, medical and gaming devices.

Additional Offerings

MPC Data is also able to offer the free TI Windows™ CE SDK. The SDK includes a Windows CE 5.0 board support package (BSP), drivers, OS adaptation layer, interprocessor communication (IPC) and DaVinci Codec Engine-based demo. The familiar Windows CE Direct Show Media framework is layered on the DaVinci Codec Engine allowing developers to access DSP-based performance for video and audio applications without having to dive deep into complicated DSP development. The Windows CE offering is optimized for TI’s TMS320DM644x system on chip (SoC) processors and fully supported through MPC Data, including additional services and customization.

Experience the DaVinci Effect